Andreev discussed their application’s redesign, in addition to their ideas on an IPO, exactly just how their partnerships work, Bumble, and exactly why he does not like promotion.

Read our interview that is full below or follow this link for the report on Badoo.

Company Insider: we will start with speaking through the latest Badoo. Do you know the biggest modifications?

Andrey Andreev: This new Badoo which you can easily see today is merely a skeleton for a significant load of amazing, game-changing features being coming reside very soon. Now we now have the possibility to implement them.

All things are brand brand new! we’ve entirely reconstructed the software, developed a design that is new for the brand, and analysed and reconsidered 11 years of experience to be able to enhance and optimise UX and simplify overcomplicated features.

BI: My impression of Badoo is that an overhaul such as this is due for a time. Why launch the brand new variation now?

AA: you are appropriate, we’ve been thinking of redesigning Badoo for a bit now. For a long time it started initially to remind (it internally) us of a ‘Frankenstein’ as we call. This occurs with every item sooner or later. while you add features, monetise or just make an effort to enhance consumer experience with the addition of new enjoyable elements, it ultimately becomes like only a little Christmas time tree with a lot of buttons, menus within menus, and numerous confusing screens etc.

The old program had been limiting us in a lot of means and also though we had tweaked and enhanced it often times, it surely got to the point whereby we admitted that people can not any longer develop brand new features upon a vintage software. อ่านเพิ่มเติม →